16. Go-to-Market Strategy
PaywithCrypto is launching with a strategic, phased approach — targeting high-volume crypto usage areas, underbanked merchant ecosystems, and regulation-friendly regions. Our go-to-market plan combines hardware deployment, merchant onboarding, regulatory alignment, community adoption, and regional partnerships to scale rapidly and sustainably.
16.1 PayWithCrypto Super App: One For All, All in One
All-in-One Hub: Access to wallet, QR payments, token exchange, cashback, merchant discovery, rewards hub, and a social feed
User Referral Programs: Invite friends, earn $XCP instantly; top inviters get leaderboard exposure and monthly bonuses
Push Notifications: Real-time deals, flash rewards, and merchant offers based on location and behavior
Crypto Rewards Hub: Users accumulate XCP from every transaction; redeem for in-app deals, discount vouchers, and partner perks
Mini Apps: Travel bookings, freelance gigs, top-up utilities, delivery partnerships — all payable with crypto
16.1.1 User Acquisition Strategy
PWC's user acquisition model combines community-driven growth, embedded incentives, national infrastructure leverage, and key strategic partnerships to drive scalable user growth across multiple countries and demographics.
1. National QR Code Integration
In partnership with government-licensed PSPs and stablecoin issuers, PWC will support and integrate national QR code systems (e.g., QR Ph in the Philippines, VNPay in Vietnam, DuitNow in Malaysia, QRIS in Indonesia). This enables seamless QR-based crypto-to-fiat transfers via the Super App.
**Users can receive crypto and instantly scan to send funds to their local bank via the national QR standard — creating a direct, frictionless experience for domestic remittance, utility payments, and daily spending.
2. Partner Promotions with Stablecoin Projects
PWC is forging strategic alliances with trusted stablecoin issuers, including PQUSD and IDDR (Indonesia Digital Rupiah). These partnerships play a critical role in expanding our Super App user base through aligned ecosystem campaigns, asset integrations, and shared financial infrastructure.
PQUSD is a fully compliant and audited stablecoin, 100% backed by US dollars held in reserve. It is designed to provide a secure, transparent, and high-resilience digital payment method — capable of withstanding emerging cyber threats, including quantum computing risks. By supporting PQUSD within the Super App, PWC delivers peace of mind to users seeking a reliable and future-proof digital currency for everyday payments.
Similarly, IDDR is a fiat-backed Indonesian stablecoin offering localized purchasing power and merchant utility. By integrating IDDR, PWC aligns with the Indonesian market’s regulatory framework and expands usability for daily consumer and merchant transactions.
These stablecoins will be natively featured in the PWC Super App as accepted assets for transfers, payments, and conversion. Their integration ensures users benefit from:
Price Stability — Reduces volatility in transactions.
Currency Familiarity — Users recognize and trust the value.
Merchant Utility — Supports day-to-day commerce across the region.
Remittance Relevance — Stablecoins provide a reliable medium for sending funds cross-border.
User Growth Benefit: Stablecoin issuers will promote PWC to their respective communities, directing tens of thousands of active users to download the Super App, open wallets, and transact. These are pre-qualified, crypto-native users who trust the assets being featured — accelerating PWC’s penetration into local and regional markets.
Co-Marketing Opportunities:
Airdrop campaigns tied to wallet activations
Spend challenges and QR-based games
Cross-channel social promotions with community KOLs
“Use Your Stablecoin Weekend” cashback incentives
By positioning the PWC Super App as the preferred wallet and utility hub for stablecoin users, we create a multiplier effect — enhancing both adoption velocity and transactional liquidity.
3. Embedded Wallet Growth
All campaigns direct users to open a non-custodial Super App wallet.
KYC-lite onboarding, national QR compatibility, and social login options to reduce friction.
4. Regional Integration & Events
Launch activations tied to cultural or seasonal moments: Ramadan, Lunar New Year, school enrollment season, etc.
Market-specific wallet education workshops and merchant demos.
5. Cross-App Ecosystem Reach
Offer token incentives for users of third-party wallets (MetaMask, Trust Wallet, etc.) to import or sync into PWC.
Link with dApps and fintech to share acquisition costs and user traffic.
6. Reward-Centric Onboarding
App users receive welcome XCP tokens, cashback rewards, or access to limited promotions upon sign-up.
Campaigns tailored to students, tourists, freelancers, shoppers, and remittance recipients.
7. Referral Programs
Dual-sided referral incentives to encourage viral user growth.
Monthly referral leaderboards and seasonal bonuses for top ambassadors.
16.1.2 Community & Brand Awareness
1. PWC Campus Student Campaign (Vietnam Pilot)
University students represent one of the most active digital-native user groups in Vietnam. The PWC Campus initiative is focused on making crypto part of daily life across top universities through engaging, peer-led campaigns.
Result for PWC:
Early adoption from a digitally fluent generation
Natural social virality through ambassador content and referral networks
Regular transaction volume from food, transport, and event payments
Brand loyalty through scholarships, creator rewards, and student club partnerships
Other Creative Activation Campaigns
Meme Creation Battles - Run TikTok and Reels meme challenges around themes like “How I Paid My Crush’s Coffee with Crypto.” **Generates viral Gen Z content with minimal cost.
Campus Charity Concert Sponsorship - Sponsor a high-traffic student charity concert featuring local bands, influencers, or cultural groups. Event tickets and refreshments can be paid using PWC. Co-brand the stage and set up a PWC booth for instant sign-ups and token drops. **Drives mass visibility, positive brand association, and crypto onboarding in one unified event.
PWC Campus Crypto Fair - Host a vibrant, festival-style crypto fair or Join an annual school fair and be the sponsor. Set-up game booths, live DJ, student group showcases, and crypto-enabled pop-up shops. **Drives awareness, app downloads, and experiential learning
2. Tourist Campaign
Lightweight, location-aware activations are designed to introduce tourists to PWC as a fast, local-friendly payment method.
Result for PWC:
High transaction activity in short bursts
Entry point to new merchant partnerships in tourist zones
Brand exposure to global travelers
Creative Activation Campaigns
Crypto Concierge Pop-Ups Deploy multilingual PWC booths at tourist hotspots (e.g., airports, beaches, night markets) offering SIM top-ups, city guides, and hotel check-ins — all payable in XCP. **Boosts tourist wallet activations and positions PWC as a travel tool.
Mystery Souvenir with XCP Make a purchase using PWC at a partnered merchant and receive a sealed gift (e.g., magnets, local snacks, art postcards). **Creates a surprise-and-delight moment that encourages spend.
“Tag & Win” Travel Reels Contest Post your crypto-powered trip in Vietnam, Thailand, or Philippines and tag #TravelWithPWC. ** Amplifies PWC brand via UGC and social virality.
Crypto City Tour Campaign Tourists complete crypto transactions at 3–5 different categories of local businesses (e.g., café, spa, transport). Completing the loop unlocks a reward (XCP bonus, free drink, digital badge). **Drives cross-merchant activity and introduces travelers to the PWC ecosystem.
3. Mall & Shopper Campaign
Enable business owners to accept crypto easily, drive foot traffic, and tap into a growing digital user base.
Result for PWC:
Regular crypto transaction activity in high-footfall retail environments
Enhanced brand visibility via storefront campaigns
Increased Super App downloads and usage through gamified features
Monster Hunt Merchant Campaign (Malls & Stores)
Interactive and rewarding experiences designed to drive traffic and conversions in malls and partner retail outlets.
Highlight: "Monster Hunt Merchant Quest" — A Super App-based AR game that turns shopping malls and crypto-partnered stores into gamified hotspots. Users hunt and scan virtual monsters to earn XCP and drive traffic directly to participating merchants.
Fair Play & Security
Monsters are geo-fenced: only appear near real, verified merchants.
Rewards are secured on-chain and linked to your wallet.
Limited daily monster catches to prevent abuse.
Merchant Benefits
Merchants can sponsor special monsters or NFTs to attract foot traffic.
Exclusive monster drops for spending milestones (e.g., “Spend $10, catch a rare monster!”).
Boosts customer visits, repeat spend, and loyalty.
Example Mini-Events
Weekend Hunt: Double points for catching monsters on weekends.
Merchant Takeover: A local café hides a rare monster with a bonus voucher inside.
Seasonal Drops: Limited-edition monsters for holidays and special campaigns.
Additional Creative Activation Campaigns
Crypto Happy Hour Deals Enable merchants to offer timed crypto-exclusive discounts (e.g., 3–6 PM daily) promoted via Super App notifications. ** Boosts off-peak transactions and creates urgency.
“Pay with Crypto, Get a Freebie” Partner merchants give out a free add-on (e.g., dessert, small product, or upgrade) for crypto payments. ** Drives trial and repeat usage.
Shop & Snap Campaign Users who snap and post a photo of themselves paying at a merchant with PWC (tagged) get instant token rewards. ** Generates authentic content and social proof.
Merchant Badge Program Feature top merchants monthly in-app and across socials as “PWC Trusted Crypto Store.” Include signage and spotlight interviews. ** Builds merchant pride and encourages crypto professionalism.
“Crypto Combo” Offer Days Bundle products into themed crypto-exclusive combos (e.g., “Coffee + Cake + 5% Off if Paid in Crypto”). ***Simplifies decision-making and increases basket size.
4. Freelancer & Digital Nomad Campaign
Community-driven engagement with crypto-earning individuals who need borderless tools for income and payments.
Result for PWC:
Long-term wallet retention
Natural word-of-mouth through coworking and travel hubs
Alignment with global remote work economy
Creative Activation Campaigns:
Crypto Co-work Pop-Up Days Partner with coworking spaces to host free "crypto-powered" workdays — attendees pay for day passes or coffee using PWC and get a token rebate. ** Encourages trial usage in a low-risk environment.
Gig Wallet Starter Kit Launch a referral drive in freelance communities. Users who get 3+ freelancers onboard receive a PWC-branded starter kit: wallet credits, badge, and profile features. ** Promotes community trust and advocacy.
Nomad Creator Vlog Challenge Challenge digital nomads to create short travel vlogs or reviews showing how they use PWC in real-world freelancer life (coworking, transport, food, etc.). ** Creates influencer-like content from authentic users.
“Earn & Burn” Month Freelancers who earn crypto via Super App gigs and spend it on verified local merchants get double XCP cashback. **Closes the loop between earning and spending.
Freelancer Fridays on Telegram/Discord
Weekly open chats, tips, and resource drops for digital nomads using PWC. Random participants rewarded with XCP. **Fosters community and product feedback.
5. Remittance & Overseas Worker Campaign
A focused initiative to attract Overseas Filipino Workers (OFWs), Vietnamese diaspora, and other global remittance senders by making crypto-powered transfers simple, fast, and cost-effective through PWC.
Result for PWC:
Increased global user base and app downloads
New wallet creation from both sender and receiver
Higher transaction volume with recurring remittance usage
Increased usage in partner stores within recipient countries
New Program Highlight:
“Scan-to-Send via National QR” for Domestic Transfers In collaboration with overseas maid and worker agencies, onboard workers before deployment. Once abroad, they can register and open a wallet using PWC, then scan their national QR code (e.g., QR Ph, VNPay, DuitNow) to send funds back home — straight to their family's local bank account. ** Eliminates reliance on high-fee remittance corridors and gives workers greater control.
Creative Activation Campaigns:
“Send & Save” Remittance Drive Promote fee-free or low-fee remittances during holidays and peak months via the Super App with guaranteed exchange rates. **Encourages wallet creation and repeat transactions among overseas users.
Family Cashback Rewards When families receive and spend remittances via PWC in local merchant stores, both sender and receiver earn XCP rebates. **Creates a dual-sided incentive loop for families to onboard.
Community Roadshows at Consulates and Churches Set up remittance education kiosks at overseas community centers, OFW gatherings, and consular events. **Builds trust and visibility through community-based outreach.
OFW Testimonial Series Short videos of real users explaining how they saved time and money using crypto remittance. **Drives trust and real-world credibility.
16.1.3 Community & Visibility Tactics Summary
Tactic
Objective
Suggested KPI
Influencer Partnerships
Work with Web3 thought leaders to showcase real-life crypto usage
Engagements, reach, UGC volume
Localized Campaigns
Run Thai-, Vietnamese-, Filipino-language press and content
Article placements, media mentions, impressions
Airdrops + Cashback
Drive initial user spending and habit formation
Number of first-time transactions, redemption rate
Merchant Stories
Share real business use cases on X, TikTok, and YouTube
Views, shares, merchant sign-ups
POS Sticker Campaign
Increase physical visibility at point of sale
Sticker distribution count, merchant conversions
Targeted Community Campaigns
Launch in schools, tech hubs, forums
Campaign participation, wallet downloads
University Blockchain Clubs
Drive education and student-led growth
Club partnership count, student onboarding
Local Crypto Meetups
Build local ecosystems via socials and wallet clinics
Attendee count, wallet activations
Community KOL Campaigns
Leverage local influencers and group admins for adoption
Conversions per KOL, token redemptions
Monster Hunt Merchant Quest
AR game to drive traffic and scanning in retail spaces
# scans, store traffic, in-app activity
Campus Concert Sponsorship
Increase student adoption and positive brand exposure
Event attendees, wallet sign-ups, tokens distributed
Crypto Co-work Pop-Up Days
Engage freelancers and nomads in coworking settings
Visits, referral conversions, spend per user
Crypto Travel Pass
Package services for tourists using PWC
# of redemptions, active travel user retention
Charity Tie-ins
Co-brand with student clubs and fundraising events
Donation volume, press coverage, student goodwill
We prioritize regions where cryptocurrency is already a primary form of value transfer but lacks mainstream usability.
16.1.4 KPIs for POS Deployment Success
KPI
Year 1 Goal
Year 2 Goal
Transaction Volume (Daily)
$100K
$50 M
Number of Users (wallet)
1.2 M
25 M
16.2. PWC POS Machine Strategy: Bringing Crypto to the Counter
Deploy crypto-enabled POS machines to merchants across Thailand and SEA to make digital currency spending seamless, fast, and familiar.
Plug-and-Play Simplicity: Zero technical know-how needed. Merchants accept crypto, receive fiat.
Instant Conversion: Customer pays in USDT (or other tokens), merchant receives THB directly in their bank account.
No Fees. No Hassle: 100% free service, no commissions, no rental fees for early adopters.
National Compatibility: Supports Thailand’s Prompt Pay (QR), and scalable to other SEA payment rails.
Distribute POS devices via local distributor networks and installation agents
Offer training + KYB onboarding to merchants
16.2.1 Deployment Model
Phase
Target
Action
Pilot
Tourist-heavy provinces (e.g., Phuket, Chiang Mai, Bangkok)
Equip 200+ key merchants in food, retail, and hospitality
Expansion
Nationwide rollout to MSMEs
Work with regional agents, crypto influencers, and crypto-friendly businesses
SEA Growth
Cross-border (Vietnam, Philippines, Malaysia)
Integrate with national QR systems and partner with exchanges for settlement
16.2. 2 Merchant Acquisition Strategy
Channel
Description
Agent-Led Onboarding
Street-level agents install devices and assist with KYB
Referral Program
Merchants and users earn $XCP tokens for successful sign-ups
POS-as-a-Service Model
Free use of the POS machine for a year
Local Business Associations
Collaborate for mass sign-up events, education
Merchant Starter Kits
Device, signage, training, social media exposure
16.2.3 Merchant Acquisition Campaigns
POS Sticker Visibility Drive Branded “Pay with Crypto Accepted Here” stickers at storefronts + online map of crypto-friendly locations.
Incentivized Onboarding First 1,000 merchants receive bonus USDT for every completed transaction.
On-the-Ground Agents Trained agents visit markets, shops, and food stalls to demo and onboard.
POS Training Days Conduct training sessions in partnership with local chambers and crypto meetups.
POS Launch Events: High-energy launch activations in key cities to attract and onboard merchants directly with:
Live demo of real-time crypto-to-fiat transactions
Quick wallet registration + POS installation booths
Merchant panels and success stories
Freebies, lucky draws, and exclusive early adopter rewards
100+ merchant signups per event
Video content for social media + community proof
Viral UGC and merchant testimonialS
Merchant Referral Program
Merchants earn USDT when they refer fellow shops and stalls. Gamified leaderboard rewards most active referrers monthly.
Community-Led Micro Campaigns - Collaborations with schools, night markets, coworking hubs, and local influencers trigger grassroots trust and awareness.
Incentivization:
In the future, we will incentivize users to scan our POS machine QR codes using the Super App by rewarding them with XCP tokens; importantly, when they scan our own POS QR, both the user and the merchant receive XCP rewards, whereas scans using national QR codes will only reward the user, not the merchant.
16.2.4 KPIs for POS Deployment Success
KPI
Year 1 Goal
Year 2 Goal
Active Merchants
10,000
80,000
POS Devices Deployed
25,000
100,000
Monthly Transactions
500K
2M+
Transaction Volume
$100M
$500M
User Retention
50%
65%
Token Circulation ($PWC)
N/A
$50M market cap
16.3 Target Markets
16.3.1. Phase 1: Southeast Asia (2024–2025)
● Launchpad: Phuket, Thailand
● Secondary cities: Bangkok, Chiang Mai, Pattaya
● Target verticals: Retail, hospitality, beauty salons, tourist merchants, and freelance services
16.3.2. Phase 2: High-Need Expansion Markets (2025–2026)
● Vietnam, Philippines, Indonesia, Ghana, Nigeria, Guinea
● Focus on expats, underbanked communities, and mobile-first businesses
16.3.3. Phase 3: Global Crypto-Heavy Economies (2026–2027)
● Latin America: Venezuela, Argentina, El Salvador
● Africa: Kenya, Nigeria
● Central Asia / Eastern Europe: Georgia, Turkey, Kazakhstan,
16.4. Partnerships for Scale
● Government-licensed crypto-fiat off-ramp partner
● Regional VASPs & OTC Desks: For localized liquidity and conversion support
● Telco & Payment Wallets: For app integration, co-branded wallet solutions
● Crypto Wallets (MetaMask, Trust Wallet, etc.): Seamless compatibility
● Other Stable Coins ( PQUSD & IDDR)
● Local Business Groups & KOLs: Community advocacy & merchant trust-building
● School, Colleges and Universities
PaywithCrypto’s GTM strategy is built for traction, trust, and repeat use — not just hype. We aim to go beyond "adoption buzzwords" by activating real-world economies and creating long-term value for merchants, users, and partners.
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