# 20. Go-to-Market Strategy

PaywithCrypto is launching with a strategic, phased approach — targeting high-volume crypto usage areas, underbanked merchant ecosystems, and regulation-friendly regions. Our go-to-market plan combines hardware deployment, merchant onboarding, regulatory alignment, community adoption, and regional partnerships to scale rapidly and sustainably.

&#x20;20.1  PayWithCrypto Super App: One For All, All in One

* All-in-One Hub: Access to wallet, QR payments, token exchange, cashback, merchant discovery, rewards hub, and a social feed
* User Referral Programs: Invite friends, earn $XCP instantly; top inviters get leaderboard exposure and monthly bonuses
* Push Notifications: Real-time deals, flash rewards, and merchant offers based on location and behavior
* Crypto Rewards Hub: Users accumulate XCP from every transaction; redeem for in-app deals, discount vouchers, and partner perks
* Mini Apps: Travel bookings, freelance gigs, top-up utilities, delivery partnerships — all payable with crypto

20.1.1 User Acquisition Strategy

PWC's user acquisition model combines community-driven growth, embedded incentives, national infrastructure leverage, and key strategic partnerships to drive scalable user growth across multiple countries and demographics.

**1. National QR Code Integration:** In partnership with government-licensed PSPs and stablecoin issuers, PWC will support and integrate **national QR code systems** (e.g., QR Ph in the Philippines, VNPay in Vietnam, DuitNow in Malaysia, QRIS in Indonesia). This enables seamless QR-based crypto-to-fiat transfers via the Super App.

\*\**Users can receive crypto and instantly scan to send funds to their local bank via the national QR standard — creating a direct, frictionless experience for domestic remittance, utility payments, and daily spending.*

*2.* Partnership with Stablecoin Projects

·         Collaborate with  PQUSD and IDDR (Indonesia digital rupiah).

·         These stable coins will be featured inside the Super App as supported assets.

·         In return, stablecoin teams will promote PWC to their own communities, expanding wallet acquisition and building local user trust.

·         User Onboarding Benefit: Communities already transacting in PQUSD and IDDR will be directed to open wallets and use PWC as their transaction hub, accelerating Super App adoption in each country.

·         These stable coins will be featured inside the Super App as supported assets.

·         In return, stablecoin teams will promote PWC to their user communities and wallets, contributing to wallet growth, onboarding, and local trust.

3\. Embedded Wallet Growth

·         All campaigns direct users to open a non-custodial Super App wallet.

·         KYC-lite onboarding, national QR compatibility, and social login options to reduce friction.

4\. Regional Integration & Events

·         Launch activations tied to cultural or seasonal moments: Ramadan, Lunar New Year, school enrollment season, etc.

·         Market-specific wallet education workshops and merchant demos.

5\. Cross-App Ecosystem Reach

·         Offer token  incentives for users of third-party wallets (MetaMask, Trust Wallet, etc.) to import or sync into PWC.

·         Link with dApps and fintech to share acquisition costs and user traffic.

6\. Reward-Centric Onboarding

·         App users receive welcome XCP tokens, cashback rewards, or access to limited promotions upon sign-up.

·         Campaigns tailored to students, tourists, freelancers, shoppers, and remittance recipients.

7\. Referral Programs

·         Dual-sided referral incentives to encourage viral user growth.

·         Monthly referral leaderboards and seasonal bonuses for top ambassadors.

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20.1.2  Community & Brand Awareness

&#x20;           1\. PWC Campus Student Campaign (Vietnam Pilot)

University students represent one of the most active digital-native user groups in Vietnam. The PWC Campus initiative is focused on making crypto part of daily life across top universities through engaging, peer-led campaigns.

Result for PWC:

·         Early adoption from a digitally fluent generation

·         Natural social virality through ambassador content and referral networks

·         Regular transaction volume from food, transport, and event payments

·         Brand loyalty through scholarships, creator rewards, and student club partnerships

Other Creative Activation Campaigns

·         Meme Creation Battles - Run TikTok and Reels meme challenges around themes like “How I Paid My Crush’s Coffee with Crypto.”\
\*\**Generates viral Gen Z content with minimal cost.*

·         **Campus Charity Concert Sponsorship -** Sponsor a high-traffic student charity concert featuring local bands, influencers, or cultural groups. Event tickets and refreshments can be paid using PWC. Co-brand the stage and set up a PWC booth for instant sign-ups and token drops.\
\*\**Drives mass visibility, positive brand association, and crypto onboarding in one unified event.*

·         **PWC Campus Crypto Fair -** Host  a vibrant, festival-style crypto fair or Join an annual school fair and be the sponsor. Set-up game booths, live DJ, student group showcases, and crypto-enabled pop-up shops.\
\*\**Drives awareness, app downloads, and experiential learning*

2\. Tourist Campaign

Lightweight, location-aware activations are designed to introduce tourists to PWC as a fast, local-friendly payment method.

Result for PWC:

·         High transaction activity in short bursts

·         Entry point to new merchant partnerships in tourist zones

·         Brand exposure to global travelers

Creative Activation Campaigns

·         Crypto Concierge Pop-Ups\
Deploy multilingual PWC booths at tourist hotspots (e.g., airports, beaches, night markets) offering SIM top-ups, city guides, and hotel check-ins — all payable in XCP.\
\*\**Boosts tourist wallet activations and positions PWC as a travel tool.*

·         Mystery Souvenir with XCP\
Make a purchase using PWC at a partnered merchant and receive a sealed gift (e.g., magnets, local snacks, art postcards).\
\*\**Creates a surprise-and-delight moment that encourages spend.*\ <br>

·         “Tag & Win” Travel Reels Contest\
Post your crypto-powered trip in Vietnam, Thailand, or Philippines and tag #TravelWithPWC.\
\*\* *Amplifies PWC brand via UGC and social virality.*

·         **Crypto City Tour Campaign**\
Tourists complete crypto transactions at 3–5 different categories of local businesses (e.g., café, spa, transport). Completing the loop unlocks a reward (XCP bonus, free drink, digital badge).\
\*\**Drives cross-merchant activity and introduces travelers to the PWC ecosystem.*

&#x20;3\. Mall & Shopper Campaign

Enable business owners to accept crypto easily, drive foot traffic, and tap into a growing digital user base.

Result for PWC:

·         Regular crypto transaction activity in high-footfall retail environments

·         Enhanced brand visibility via storefront campaigns

·         Increased Super App downloads and usage through gamified features

Monster Hunt Merchant Campaign (Malls & Stores)

Interactive and rewarding experiences designed to drive traffic and conversions in malls and partner retail outlets.

Highlight: "Monster Hunt Merchant Quest" — A Super App-based AR game that turns shopping malls and crypto-partnered stores into gamified hotspots. Users hunt and scan virtual monsters to earn XCP and drive traffic directly to participating merchants.

Fair Play & Security

·         Monsters are geo-fenced: only appear near real, verified merchants.

·         Rewards are secured on-chain and linked to your wallet.

·         Limited daily monster catches to prevent abuse.

Merchant Benefits

·         Merchants can sponsor special monsters or NFTs to attract foot traffic.

·         Exclusive monster drops for spending milestones (e.g., “Spend $10, catch a rare monster!”).

·         Boosts customer visits, repeat spend, and loyalty.

&#x20;Example Mini-Events

·         Weekend Hunt: Double points for catching monsters on weekends.

·         Merchant Takeover: A local café hides a rare monster with a bonus voucher inside.

·         Seasonal Drops: Limited-edition monsters for holidays and special campaigns.

**Additional Creative Activation Campaigns**

**1. Crypto Happy Hour Deals**\
Enable merchants to offer timed crypto-exclusive discounts (e.g., 3–6 PM daily) promoted via Super App notifications.\
\*\* *Boosts off-peak transactions and creates urgency.*

**2. “Pay with Crypto, Get a Freebie”**\
Partner merchants give out a free add-on (e.g., dessert, small product, or upgrade) for crypto payments.\
\*\* *Drives trial and repeat usage.*

**3. Shop & Snap Campaign**\
Users who snap and post a photo of themselves paying at a merchant with PWC (tagged) get instant token rewards.\
\*\* *Generates authentic content and social proof.*

**4. Merchant Badge Program**\
Feature top merchants monthly in-app and across socials as “PWC Trusted Crypto Store.” Include signage and spotlight interviews.\
\*\* *Builds merchant pride and encourages crypto professionalism.*

**5. “Crypto Combo” Offer Days**\
Bundle products into themed crypto-exclusive combos (e.g., “Coffee + Cake + 5% Off if Paid in Crypto”).\
\*\*\**Simplifies decision-making and increases basket size.*

&#x20;                       4\. Freelancer & Digital Nomad Campaign

Community-driven engagement with crypto-earning individuals who need borderless tools for income and payments.

Result for PWC:

·         Long-term wallet retention

·         Natural word-of-mouth through coworking and travel hubs

·         Alignment with global remote work economy

&#x20;                       Creative Activation Campaigns:

1\. Crypto Co-work Pop-Up Days\
Partner with coworking spaces to host free "crypto-powered" workdays — attendees pay for day passes or coffee using PWC and get a token rebate.\
\*\* *Encourages trial usage in a low-risk environment.*

2\. Gig Wallet Starter Kit\
Launch a referral drive in freelance communities. Users who get 3+ freelancers onboard receive a PWC-branded starter kit: wallet credits, badge, and profile features.\
\*\* *Promotes community trust and advocacy.*

3\. Nomad Creator Vlog Challenge\
Challenge digital nomads to create short travel vlogs or reviews showing how they use PWC in real-world freelancer life (coworking, transport, food, etc.).\
\*\* *Creates influencer-like content from authentic users.*

4\. “Earn & Burn” Month\
Freelancers who earn crypto via Super App gigs and spend it on verified local merchants get double XCP cashback.\
\*\**Closes the loop between earning and spending.*

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5\. Freelancer Fridays on Telegram/Discord\
Weekly open chats, tips, and resource drops for digital nomads using PWC. Random participants rewarded with XCP.\
\*\**Fosters community and product feedback.*

&#x20;                       5\. Remittance & Overseas Worker Campaign

A focused initiative to attract Overseas Filipino Workers (OFWs), Vietnamese diaspora, and other global remittance senders by making crypto-powered transfers simple, fast, and cost-effective through PWC.

Result for PWC:

·         Increased global user base and app downloads                                 &#x20;

·         New wallet creation from both sender and receiver

·         Higher transaction volume with recurring remittance usage

·         Increased usage in partner stores within recipient countries

&#x20;           New Program Highlight:

·         “Scan-to-Send via National QR” for Domestic Transfers\
In collaboration with overseas maid and worker agencies, onboard workers before deployment. Once abroad, they can register and open a wallet using PWC, then scan their national QR code (e.g., QR Ph, VNPay, DuitNow) to send funds back home — straight to their family's local bank account.\
\*\* *Eliminates reliance on high-fee remittance corridors and gives workers greater control.*

&#x20;           Creative Activation Campaigns:

1\. “Send & Save” Remittance Drive\
Promote fee-free or low-fee remittances during holidays and peak months via the Super App with guaranteed exchange rates.\
\*\**Encourages wallet creation and repeat transactions among overseas users.*

2\. Family Cashback Rewards\
When families receive and spend remittances via PWC in local merchant stores, both sender and receiver earn XCP rebates.\
\*\**Creates a dual-sided incentive loop for families to onboard.*

3\. Community Roadshows at Consulates and Churches\
Set up remittance education kiosks at overseas community centers, OFW gatherings, and consular events.\
\*\**Builds trust and visibility through community-based outreach.*

4\. OFW Testimonial Series\
Short videos of real users explaining how they saved time and money using crypto remittance.\
\*\**Drives trust and real-world credibility.*

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20.1.3 Community & Visibility Tactics Summary

| Tactic                       | Objective                                                         | Suggested KPI                                        |
| ---------------------------- | ----------------------------------------------------------------- | ---------------------------------------------------- |
| Influencer Partnerships      | Work with Web3 thought leaders to showcase real-life crypto usage | Engagements, reach, UGC volume                       |
| Localized Campaigns          | Run Thai-, Vietnamese-, Filipino-language press and content       | Article placements, media mentions, impressions      |
| Airdrops + Cashback          | Drive initial user spending and habit formation                   | Number of first-time transactions, redemption rate   |
| Merchant Stories             | Share real business use cases on X, TikTok, and YouTube           | Views, shares, merchant sign-ups                     |
| POS Sticker Campaign         | Increase physical visibility at point of sale                     | Sticker distribution count, merchant conversions     |
| Targeted Community Campaigns | Launch in schools, tech hubs, forums                              | Campaign participation, wallet downloads             |
| University Blockchain Clubs  | Drive education and student-led growth                            | Club partnership count, student onboarding           |
| Local Crypto Meetups         | Build local ecosystems via socials and wallet clinics             | Attendee count, wallet activations                   |
| Community KOL Campaigns      | Leverage local influencers and group admins for adoption          | Conversions per KOL, token redemptions               |
| Monster Hunt Merchant Quest  | AR game to drive traffic and scanning in retail spaces            | # scans, store traffic, in-app activity              |
| Campus Concert Sponsorship   | Increase student adoption and positive brand exposure             | Event attendees, wallet sign-ups, tokens distributed |
| Crypto Co-work Pop-Up Days   | Engage freelancers and nomads in coworking settings               | Visits, referral conversions, spend per user         |
| Crypto Travel Pass           | Package services for tourists using PWC                           | # of redemptions, active travel user retention       |
| Charity Tie-ins              | Co-brand with student clubs and fundraising events                | Donation volume, press coverage, student goodwill    |

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We prioritize regions where cryptocurrency is already a primary form of value transfer but lacks mainstream usability.

20.1.4 KPIs for POS Deployment Success

| KPI                        | Year 1 Goal | Year 2 Goal |
| -------------------------- | ----------- | ----------- |
| Transaction Volume (Daily) | $100K       | $50 M       |
| Number of Users (wallet)   | 1.2 M       | 25 M        |

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20.2. PWC POS Machine Strategy: Bringing Crypto to the Counter\
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Deploy crypto-enabled POS machines to merchants across Thailand and SEA to make digital currency spending seamless, fast, and familiar.

·         Plug-and-Play Simplicity: Zero technical know-how needed. Merchants accept crypto, receive fiat.

* Instant Conversion: Customer pays in USDT (or other tokens), merchant receives THB directly in their bank account.
* No Fees. No Hassle: 100% free service, no commissions, no rental fees for early adopters.
* National Compatibility: Supports Thailand’s Prompt Pay (QR), and scalable to other SEA payment rails.
* Distribute POS devices via local distributor networks and installation agents
* Offer training + KYB onboarding to merchants

20.2.1 Deployment Model

| Phase      | Target                                                      | Action                                                                        |
| ---------- | ----------------------------------------------------------- | ----------------------------------------------------------------------------- |
| Pilot      | Tourist-heavy provinces (e.g., Phuket, Chiang Mai, Bangkok) | Equip 200+ key merchants in food, retail, and hospitality                     |
| Expansion  | Nationwide rollout to MSMEs                                 | Work with regional agents, crypto influencers, and crypto-friendly businesses |
| SEA Growth | Cross-border (Vietnam, Philippines, Malaysia)               | Integrate with national QR systems and partner with exchanges for settlement  |

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20.2. 2 Merchant Acquisition Strategy

| Channel                     | Description                                                  |
| --------------------------- | ------------------------------------------------------------ |
| Agent-Led Onboarding        | Street-level agents install devices and assist with KYB      |
| Referral Program            | Merchants and users earn $XCP tokens for successful sign-ups |
| POS-as-a-Service Model      | Free use of the POS machine for a year                       |
| Local Business Associations | Collaborate for mass sign-up events, education               |
| Merchant Starter Kits       | Device, signage, training, social media exposure             |

20.2.3  Merchant Acquisition Campaigns

1\.    POS Sticker Visibility Drive\
Branded “Pay with Crypto Accepted Here” stickers at storefronts + online map of crypto-friendly locations.

2\.    Incentivized Onboarding\
First 1,000 merchants receive bonus USDT for every completed transaction.

3\.    On-the-Ground Agents\
Trained agents visit markets, shops, and food stalls to demo and onboard.

4\.    POS Training Days\
Conduct training sessions in partnership with local chambers and crypto meetups.

5\.    POS Launch Events: High-energy launch activations in key cities to attract and onboard merchants directly with:

·         Live demo of real-time crypto-to-fiat transactions

·         Quick wallet registration + POS installation booths

·         Merchant panels and success stories

·         Freebies, lucky draws, and exclusive early adopter rewards

·         100+ merchant signups per event

·         Video content for social media + community proof

·         Viral UGC and merchant testimonials

6\. Merchant Referral Program

·         Merchants earn USDT when they refer fellow shops and stalls. Gamified leaderboard rewards most active referrers monthly.

7\. Community-Led Micro Campaigns - Collaborations with schools, night markets, coworking hubs, and local influencers trigger grassroots trust and awareness.

8\. Incentivization: In the future, we will incentivize users to scan our POS machine QR codes using the Super App by rewarding them with XCP tokens; importantly, when they scan our own POS QR, both the user and the merchant receive XCP rewards, whereas scans using national QR codes will only reward the user, not the merchant.

20.2.4 KPIs for POS Deployment Success

| KPI                      | Year 1 Goal | Year 2 Goal     |
| ------------------------ | ----------- | --------------- |
| Active Merchants         | 10,000      | 80,000          |
| POS Devices Deployed     | 25,000      | 100,000         |
| Monthly Transactions     | 500K        | 2M+             |
| Transaction Volume       | $100M       | $500M           |
| User Retention           | 50%         | 65%             |
| Token Circulation ($PWC) | N/A         | $50M market cap |

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20.3 Target Markets

20.3.1. Phase 1: Southeast Asia (2024–2025)

●        Launchpad: Phuket, Thailand

●        Secondary cities: Bangkok, Chiang Mai, Pattaya

●        Target verticals: Retail, hospitality, beauty salons, tourist merchants, and freelance services

&#x20;     20.3.2. Phase 2: High-Need Expansion Markets (2025–2026)

●        Vietnam, Philippines, Indonesia, Ghana, Nigeria, Guinea

●        Focus on expats, underbanked communities, and mobile-first businesses

&#x20;     20.3.3. Phase 3: Global Crypto-Heavy Economies (2026–2027)

●        Latin America: Venezuela, Argentina, El Salvador

●        Africa: Kenya, Nigeria

●        Central Asia / Eastern Europe: Georgia, Turkey, Kazakhsta

20.3. Partnerships for Scale

●        Government-licensed crypto-fiat off-ramp partner

●        Regional VASPs & OTC Desks: For localized liquidity and conversion support

●        Telco & Payment Wallets: For app integration, co-branded wallet solutions

●        Crypto Wallets (MetaMask, Trust Wallet, etc.): Seamless compatibility

●        Other Stable Coins ( PQUSD & IDDR)

●        Local Business Groups & KOLs: Community advocacy & merchant trust-building

●        School, Colleges and  Universities

PaywithCrypto’s GTM strategy is built for traction, trust, and repeat use — not just hype.<br>

We aim to go beyond "adoption buzzwords" by activating real-world economies and creating long-term value for merchants, users, and partners.

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